No, it’s not an iPhone app that does the housework, folds the laundry, picks the kids up from school, gets dinner ready for the whole family and holds down a full-time job all in one click… although wouldn’t that be fab!
Cybermummy is the only British blogging conference dedicated entirely to parent bloggers.
The conference was founded just last year by Jennifer Howze (Lifestyle Editor for Times Online and former lead blogger of its Alpha Mummy blog), Sian To (As Clear as Media) and Susanna Scott (founder of the British Mummy Bloggers community now known as Brit Mums).
On Saturday 25thJune, over 400 parent bloggers came together to attend CyberMummy 11 at the Brewery in London, compared to around 120 in the previous year, marking a growing trend in parent blogs.
‘Mummy bloggers’ are not just writing about their parenting experiences and giving advice to fellow parents anymore, they are also using their blogs to make a real difference in their local communities, promote causes and in some cases, make a substantial income through writing eBooks and courses.
Sarah Fortuna, UK and Ireland Consumer Marketing Manager for HP talked about working with brands:
“Consumers are tending not to listen to advertisements but are more interested in hearing from a genuine person about what they think about a product – so it’s a blogger’s voice, not a corporate voice.”
Erica Douglas from Littlemummy.com recommended advertisers make their approach personal. She adds: “Don’t treat us like we’re a ‘band of mummy bloggers.
Über Blogger, Natalie Lue, makes a full-time income from her relationship website, Baggage Reclaim, and the baby products site, Bambino Goodies. She receives over 350,000 visitors per month.
“There are a gazillion parenting and relationship sites but what’s saleable is authenticity and voice.”
