As you will have probably guessed we in the PN digi-team are rather interested in the future of news. Over the past few months, among a few other news future-gazing posts, we’ve discussed how if newspapers should be using RSS feeds, the Huffington Post’s planned foray into paid for investigative journalism and named a potential revenue model after our favourite fake anchorman. Fortunately the rest of the agency is equally obsessed and we’ve now published a fuller report examining the impact of social media and an always-there internet presence on the fourth estate.
The full report examines such questions as:
What’s the state of news today? What does the word “news” mean, and how is its definition changing?
As we witness a crisis in corporate news profit and sustainability, what’s the new business model for news?
Where do targeted, customized 24/7 news feeds lead?
Are the lines between journalism, opinion and PR increasingly blurred by social media’s influence on the news? What are the ethical boundaries of the new news and how do news consumers know what to believe?
How will technology shape the new news for the better – and how will technology threaten news?
And can be downloaded in full from the PN Intelligent Dialogue site
Huffington Post, media, monetization, newspapers, Porter Novelli, public relations, social networking
