Our very own Helen Nowicka, UK head of digital, gave PR Moment her predictions for digital PR in 2012:
“I’ve picked out three challenges facing agencies and in-house teams, all of which present opportunities.
“First, skills. People who cut their teeth on press sell-ins might have personal Facebook and Twitter profiles, but they’re still learning how to be accomplished community managers. We all need to keep learning.
“Second, simplicity. For some clients, digital can still feel like uncharted territory compared to the neatly-defined traditional media environment. Agencies can help, we have tools to simplify the landscape by delivering clear and actionable insights.
“Third, spend. The economic climate will get tougher next year. Unsurprisingly, social media budgets have become battlegrounds as PR, ad, digital, and media agencies all wrestle for them. PR firms are more likely to win if they can integrate digital and traditional comms; have robust metrics to show results; and combine creative thinking with executional excellence.”
This originally appeared on PR Moment - read original article
