Yesterday head PN Digitmite, Mat Morrison, presented to the Word of Mouth Marketing Association UK on ‘Social Media and its Discontents’, which discussed that how by it’s very nature it is difficult to push brand messages in this medium. Understandable if you consider how many of us now receive our news, we are becoming more effective at using our social networks to filter out information we’re not interested in. Often that means the advertising or marketing campaigns that brands are increasingly keen to push to the end user, bypassing the more traditional broadcast channels, get filtered out too.
Of course it is possible for brands to reach their audience, and Mat explored how we identify potential influencers based on their popularity, betweeness and persuadability. You can read a more detailed report of the entire talk over at the WOMUK blog and Mat’s presentation is embedded below.
