Welcome to Porter Novelli’s weekly digital news post.

Everyone likes a nice big fat update to software they love, and music streaming service Spotify launched an absolute doozy earlier this week. The ‘massive revamp’ saw a giant leap into social, enabling users to connect to one another more easily (using Facebook as the primary friending mechanism) and share the playlists they wish to share, as well as dragging tracks into their friends’ view by way of a new inbox function.
On top of this, Spotify has also linked up with iTunes to allow users to play their locally stored music through Spotify.
Despite one or two demand-related teething problems, the update has been received to overwhelming positivity and I’ve been upgraded. Having cultivated a loyal userbase, Spotify has now pulled out right into the path of competitor mflow by adding a social networking element. Game on.
Newspaper bias and blogger crackdown?
When Gizmodo paid $5,000 for a mislaid prototype of the next Apple iPhone, we should have known it would lead to trouble. Despite Gizmodo saying it returned the device after an official request to do so from Apple, one of its editors, Jason Chen, had an impressive array of equipment seized by police from his home including four computers, two servers and an iPad.
The repercussions in terms of the demarcation between bloggers and journalists could be far-reaching. Gizmodo, according to Reuters, believes the search warrant was illegal:
“According to a search warrant posted on gizmodo.com, the computers may contain photographs of Apple’s “prototype 4G iPhone,” as well as email pertaining to its purchase, call records, and research on Gray Powell, the Apple engineer who purportedly misplaced the device.
“In a letter to the police also published on gizmodo.com, Gawker’s Chief Operating Officer and legal counsel Gaby Darbyshire asserted the search and seizure was illegal under California law, because Chen works as a journalist for the publication, protecting him from such action.”
Meanwhile, one newspaper journalist has undoubtedly overstepped the boundaries in its UK election coverage. The Sutton and Cheam Guardian, part of the South London Guardian and Surrey Comet Group, was caught out and exposed when blogger Anna Raccoon found that the local Libertarian Party candidate, one of eight, had a ‘joke’ biography in amongst seven more informative potted bios, and that the journalist involved was a member of the party most likely to benefit from LP ridicule.
To make matters worse, Anna’s further investigation appears to show that the newspaper had a genuine bio information available. Of course, it could be that the candidate’s response to the journalist’s request for information never arrived via email. Except the photograph he sent was used in the feature. Fail.
Facebook Open Graph
In San Francisco last week, Facebook’s F8 conference played host to the launch of Open Graph, a sophisticated third-party content integration mechanism which effectively puts Facebook’s stamp all over the social web. The best explanation I’ve seen comes from We Are Social’s Stefano Moggi, who outlines the process by which consumers of content online can ‘like’ or ‘recommend’ it to their Facebook friends without logging in.
So, when you see ‘Like’ or ‘Recommend’ buttons alongside web content – as Stefano mentions, they’ve already begun appearing at places like CNN and Internet Movie Database – it’s Facebook’s way of making the sharing of content easier and more integrated into the FB network. Clever.
Of course, all this could provide some rather valuable data for Facebook to…store.
‘The voice of assholes?’
Letters to the editor: one of the oldest forms of what would now be called social media. The online extension of this (apart from emails to the editor, I suppose) is the commenting function available on most newspaper websites. ‘Here’s the news, what do you think?’ It’s engaging, or at least listening. But it’s far from unproblematic.
Jeff Jarvis (the Buzzmachine guy, to you and me) whipped up the debate recently by revoking his advocacy of reader comments:
“I defended comments for years. But the problem is that comments are too often the voice of assholes.”
Blunt though he is, Jarvis has touched upon a valid concern. For one reason or another, I find reading newspaper comments quite addictive. Sometimes they’re funny, resembling little mini-memes when readers pun their hearts out at the bottom of a light-hearted story. Sometimes they’re incredibly informative.
Sometimes, though, they’re just depressing, highlighting the narrow-mindedness and bitterness affecting much of society. Or, as Jarvis puts it, assholes. Anybody who’s read his work before will correctly assume that he’s angling for better engagement, not cutting people out of the loop.
Shane Richmond at the Daily Telegraph neatly sums up Jarvis’ point and an opposing one, made by Ilana Fox. Her argument is that newspapers value their comments – Shane, with his history at the Telegraph, is in a position to confirm that.
For me, the problem is not one of a bigoted underclass, or a spread of dubious politics. It’s largely one of trolling, certainly in the newspapers I read online.