Public Relations at Cannes Lion 2010

by Kerry Gaffney, Associate Director, Digital

Cannes is inextricably linked with Hollywood glamour and while there may not be too many A-list stars on show at the 57th Cannes Lion International Advertising Festival there will be plenty of media industry big hitters gracing the Palais des Festivals and Porter Novelli will be right in amongst them. During the day action will centre on the full packed programme of seminars, workshops and masterclasses and the night-time will of course see a whirlwind of awards and parties to attend.

In the middle of chaos of events, parties and networking, Porter Novelli will be hosting, in conjunction with our client MOFILM, a social media hub. Based directly outside the Debussy Theatre, in the centre of the Palais des Festivals, we will be tracking, measuring and analysing all Cannes related activity, both on and offline. Updates will appear frequently on the Conversation @Cannes blog and I’ll be posting a daily round up both here and over at PR Week, giving the inside eye.

So far, as you might expect, conversation has been limited.  With only 3,500 or so mentions of the Festival since the beginning of June, as attendees start to land, that of course will rise. Many agencies attendees are also  planning online and off-line  activity to drive noise. Porter Novelli will be keeping a close eye and will be tweeting and blogging away everything we see. We’ll also be interviewing industry insiders to get the low down on how they feel online is shaking up the industry.

If you’re interested in hearing more, or would like a copy of the full metrics or your own custom report, then please request on from here.

Next update over the weekend – til then a bien tot!