Last week Porter Novelli launched its Real-Time Reputation offering, which will help our clients globally stop crises spiralling out of control online.
We’ve been working on our Real-time Reputation offering for a while and delivering elements to our clients, but there seems no more better time to launch it than now.
We’ve seen a lot of global organisations face unprecedented corporate communications challenges recently which have brought a sharp focus on the importance of responding at the right time, in the right place, with the right tone – think about Toyota, Eurostar, Nestlé, British Airways and BP.
Clients need a different type and scale of support in the social media era compared with the corporate counsel of old and that’s what’s at the heart of our Real-time Reputation Specialty, which includes:
- Vulnerability Audits to help assess risks and the extent to which clients are prepared to handle a resulting crisis or competitive threat.
- Risk Readiness Assessments, that review everything from messages and materials through to pre-emptive alliance-building.
- Early Warning Monitoring to track digital chatter and sentiment, alerting clients to problems and helping hit the right note from the start.
- Analytics such as an Influencer Weight Score to help companies determine what they really need to worry about versus something they can safely ignore, which is a major challenge with the prevalence of social media chatter.
- “Go Teams” with specialists in crisis communications, social media, customer support and internal communications. These are on stand-by to offer counsel, support and step into a meeting room at any location our clients might require within a few hours notice across the world.
- Reputation Restoration planning – often powered by social media – to minimize the damage and build back reputation.
How a company responds to a crisis or competitive threat attracting as much news, comment and analysis these days than the event itself. Our Real-time Reputation Specialty will help organisations respond more quickly in the channels leading coverage of an issue and ultimately have greater influence over the way they are perceived to be performing.
If you want to know more, contact Neil.
