This week we’ve been doing some research into the foodie blogosphere and here’s what we’ve found.
- The big foodie trends of 2010 and 2011 started on the net. Take the massive success of Meat Easy in New Cross or the Meat Free Monday campaign as just two examples. What will be next?
- Food bloggers are getting organised. With a bit of help from the recently formed UK Food Bloggers Association there’s even networking events for epicurean citizen journalists.
- Foodie journos are jumping on the Twitter bandwagon. Plenty of Britain’s most respected food writers are active on the micro blogging site, Tweeting their opinions and discoveries before putting them in print. The Observer’s Jay Rayner and Metro’s Marina O’Loughlin are just two of the most well known. We’re looking forward to seeing how this relationship between new and traditional media plays out in the foodie field.
- But they’re not just writing about restaurant reviews. Food bloggers are talking about all aspects of the industry from food provenance to recipes and from the supper clubs to the next big name. Topics of interest to food professionals, like industrial R&D, are however the least well represented online. We wonder whether this is because there’s so much good stuff being published in the States? Come on British Food Professionals! Time to get your act together!
- Finally, what’s our favourite place to get an online gastronomic fix? The Guardian’s superb Word of Mouth Blog. What’s yours?
[Image Credit: flickr4jazz]
bloggers, blogging, trends, Twitter
