In today’s uncertain global economic and social environment, brands have to perform as strong business assets. Interbrand’s Top 100 Best Global Brands report reveals the truly innovative brands that are responding to the needs of their people, their consumers, and the world beyond.
Porter Novelli was appointed in London and New York by Interbrand to provide the PR support for the global launch of the 12th annual Best Global Brands report, helping to position it as the definitive guide to the world’s leading brands.
Best Global Brands is based on rigorous analytics and Interbrand’s unique valuation methodology that takes into account financial performance, role of brand and brand strength. It is ISO certificated and the global authority on the measure of brand value.
Porter Novelli London and New York coordinated an extensive media outreach programme based on materials, messages and angles that were tailored to appeal to audiences both in the UK and US. This week, the teams generated some fantastic results with the global exclusive going to AP in the US and coverage also appearing in the Wall Street Journal. In the UK, Interviews and coverage were secured for Interbrand London’s CEO Graham Hales on BBC News, BBC World News and Bloomberg TV as well as extensive print coverage in the Times and the Sun.
You can read more on the following sites:
Telegraph.co.uk
Guardian.co.uk
Times online
FT.com
Sun online
