Archive for December, 2008

22 Dec 2008

Which type of blogger are you?

2 Comments Digital & Social Media

Enough about us – let’s talk about you.

Our little team here at Porter Novelli is beginning work on a blogger typology. Obviously there’s plenty in existence already, but we want ours to be simple and reliable, and to be a useful tool to be made available to our consultants as they think about and action blogger relations.

Step one in the compilation of our brand spanking new typology is a very short, basic survey of active bloggers. We hope to find out what bloggers do, and who they write for. Armed with this information we’ll delve a little deeper and we aim to create a blogger typology which is more than mere linkbait.

So here’s the begging part: we’d very much appreciate it (if you’re a blogger) if you could spare just three or four minutes to fill out our quick blogger survey.

It really is quick and painless. SRSLY. I’ve seen it.

When it’s done we will, of course, share it. Hopefully it will be useful for everyone, or at least an ideal platform on top of which to build your own stuff.

Appreciate your time.

19 Dec 2008

Twitter looking at monetization

No Comments Digital & Social Media

Despite an army of evangelists (like me), a growing number of users (like BusinessWeek) and national newspaper coverage, Twitter doesn’t make a penny. CEO Evan Williams has been fielding questions for months on how Twitter will make money.

Having turned down an offer from Facebook, it seems that monetization is again front-of-mind for Williams. He’s recruiting a Twitter product manager to figure out a way to bring in some cash.

Blogosphere A-lister Robert Scoble did a superb analysis of micro-blogging’s monetization possibilities a few days ago, suggesting that donations and ‘search and destination’ methods could be looked at in addition to straight-up advertising, charging commercial users or the dreaded pay-per-tweet system.

Twitter is no stranger to money. Various forms of commerce are possible, and freelance journalist Guy Clapperton apparently picked up extra work very early on in his Twitter life. This week, Twitpay launched, enabling users to transfer money via a tweet.

The question is, how will Twitter get some of this monetary goodness for itself?

18 Dec 2008

You got served – via Facebook

1 Comment Digital & Social Media

Despite the various scare stories around Facebook, most users are more than happy to reveal all sorts information about themselves.  In fact Facebook founder Mark Zuckerberg believes that the amount of information people are happy to share will double over the next few years, some have already named this Zuckerberg’s Law. However a recent story from Australia might just possibly make people a little more reluctant to share more than the bare minimum of their personal details.

According to an article on the BBC yesterday, an Australian couple were served with legal papers via Facebook after lawyers failed in other attempts to reach them.  The couple’s house was being repossessed after defaulting on a loan and they had failed to turn up to a court appearance or to respond to emails. The lawyer in question then traced the female on Facebook, identifying her by her birth date and husband’s presence as one of her Facebook friends.

The court agreed that they could be contacted via the site, only stipulating that the contact be by private mail so that people reading the woman’s profile couldn’t see the content of the papers. Australia has previously allowed papers to be served by text message or email but this is the first time Facebook has been used, though one would presume it will not be the last unless people start being a little less free and easy with the profile details and privacy settings.

Obviously we’re sure that none of the regular readers here is currently a fugitive from justice, however as we become generally more used to sharing online we should be aware that the information we do provide may be used against us.